HELLO!

I am Sheri Otto

Named Top Sales Trainer By Salesmate.io, Sheri is known for leading data-backed initiatives to drive significant net new demand.

About Sheri

Sheri Otto, HubSpot’s first INBOUND webinar host on LinkedIn in 2023, demonstrated her marketing expertise by co-hosting and presenting email marketing tips to over a thousand registrants. Her efforts helped promote the annual event, which drew over 11,000 in-person attendees. She champions data-driven marketing, emphasizing tactical alignment with demand-focused strategies.

Her journey, shaped by navigating market shifts and corporate restructures, has strengthened her commitment to leading successful cross-functional marketing teams.

These efforts break down departmental silos and consistently create new business opportunities by effectively connecting solutions with target audiences.

Mission

Sheri's mission is to drive improved marketing outcomes by unifying go-to-market (GTM) initiatives and promoting operational marketing excellence in B2B organizations.

Why Work With Sheri?

Organizations that align their sales and marketing departments grow 19% faster and are 67% more efficient at closing deals (Forrester, Marketo).

Sheri’s data-driven, results-oriented, and people-focused approach ensures coordinated efforts that outperform competitors and grow bottom lines.

Core Tenets

CROSS-FUNCTIONAL ALIGNMENT

Marketing campaigns are most effective when they include inputs from cross-functional teams.

INTIMATE KNOWLEDGE OF YOUR BUYER

The foundation of effective marketing is a deep understanding of who your buyer is and a commitment to supporting their goals throughout the buyer’s journey.

Demand Strategy Alignment

Every tactic performed by individual contributors and operators should be connected to a defined strategy designed to drive meaningful demand.

Marketing ROI

Marketers should adopt the practice of measuring the impact of their efforts, no matter how close they are to the purchase decision, for faster learning and improved results.

HELLO!

I am Sheri Otto

About Sheri

Mission

Sheri's mission is to drive improved marketing outcomes by unifying go-to-market (GTM) initiatives and promoting operational marketing excellence in B2B organizations.

Why Work With Sheri?

Core Tenets

CROSS-FUNCTIONAL ALIGNMENT

INTIMATE KNOWLEDGE OF YOUR BUYER

Demand Strategy Alignment

Marketing ROI

Corporate Praise

AI Applications For Growth, Kellogg Executive Education

Certified File Transfer Professional (CFTP), Pro2col

Conversational Marketing, Drift

Experimentation and Testing, Reforge

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So, let's talk about your company